THE business of pet care - hosted by Dara Forleo
Airs live EVERY saturday at 2:00 pm CST / 3 pm EST
The Business of Pet Care
The Business of Pet Care is a program dedicated to the business side of the pet care industry, hosted by Dara Forleo, founder of The Whole Pet Grooming Academy. With over two decades of experience in the field, Forleo shares her expertise in managing pet care businesses—from grooming salons to mobile services and specialty boutiques.
Dara Forleo
Pet Industry Expert | Grooming Education Leader | Founder of The Whole Pet Grooming Academy | Host of The Business of Pet Care
Dara Forleo is a respected pet industry leader, educator, and entrepreneur dedicated to elevating the standards of pet grooming, animal care, and professional education. As the founder of The Whole Pet Grooming Academy (WPGA), she has built a reputation for setting the gold standard in grooming education—training skilled, compassionate professionals committed to the health, safety, and well-being of pets.
With more than 20 years of experience in the pet industry, Dara is passionate about helping both grooming professionals and pet owners make informed decisions about grooming, wellness, and responsible pet care. Her mission centers on raising industry standards while empowering individuals with the knowledge, skills, and confidence to provide exceptional care for animals.
Beyond grooming education, Dara is also the co-founder of Come What May Racing, a venture she shares with her husband that reflects their deep-rooted passion for animals, performance, and purpose-driven entrepreneurship.
Known for her expertise, authenticity, and unwavering commitment to animal welfare, Dara combines industry leadership with practical, real-world insight that resonates with pet professionals and animal lovers alike.
On screen, Dara delivers engaging, informative, and empowering conversations that help audiences better understand pet care, business growth in the pet industry, and the importance of compassionate, high-quality grooming practices.
Her mission: Elevate the pet industry by empowering professionals and pet owners to provide animals with the highest standard of care—because pets deserve nothing less.
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We are selective about the leaders we feature and look for individuals who align with our mission, audience, and broadcast standards.
ALEJANDRA PRIETO
Bilingual Talent Acquisition Manager
NowMedia Television Networks
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